he B2B SaaS marketing mix usually includes a variety of channels and activities. SEO is one of the core aspects of B2B SaaS marketing as it drives organic visibility and ensures your SaaS product is positioned for the right keywords and the right customers.
What is the best way to kick off a successful SEO program for your B2B SaaS Start-up? Which fundamental things do you need to take care of as a SaaS founder? Read on to find expert answers to these questions.
Why do SaaS start-ups need SEO from day one?
Organic visibility is key for driving traffic to your website, however, the most important benefit of high visibility in search is showcasing your product to SaaS customers with bottom-of-the-funnel intents. In other words, people actively searching for a solution to their problem are more likely to convert to your customers, if your product addresses their needs and resolves their problems.
Investing in SEO from day 1 is essential to growing B2B SaaS startups as it sets a very strong foundation for being visible and being found organically by the most active segments of your target audience.
How do you do SEO for B2B SaaS start-ups?
SaaS SEO revolves around the following key areas:
- Technical SEO
- On-page SEO (the right website structure)
- Content marketing and ongoing SEO effort
Let’s review these areas one by one and explore the key activities a SaaS founder needs to pay attention to.
Technical SEO for a new B2B SaaS website
Technical SEO health is fundamental for any website, as it ensures that search engines can access the website content, index it, and then rank it on search results. Technical SEO also covers optimizing the key page’s elements such as titles, meta tags, H tags, and more advanced techniques such as micro-formatting and generating the right XML sitemaps.
Generally, most of the industry-leading website builders (WordPress, HubSpot, etc) have done a good job of addressing core technical SEO components out of the box. However, if you’re building a custom front end for your SaaS product, or applying a lot of modifications to your WP theme, it is essential to make sure that you address technical SEO factors and apply necessary fixes.
On-page SEO for a new B2B SaaS website
On-page SEO for SaaS addresses content and optimizes your website pages for the right keywords. It also relates to building the right website structure, i.e. having a sufficient amount of pages and content to fully describe your product and address users’ search intents appropriately.
